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In the summer of 2010, D.I.X. Milwaukee opened it’s doors as a quick concept rebrand based on a clever pun. A strong relationship within the surrounding community and the LGBTQ+ community at large anchored the heart of this business but needed a brand and mission to help develop into the successful establishment that pioneers inclusivity and a welcoming atmosphere.

mission

Developing a new logo, creative style on social media and exciting programming inspired by underground clubs in Chicago, helped put a meaning of fun behind the three letters of D.I.X. Engagement with LGBTQ+ creatives and entertainment keeps D.I.X. at the forefront of a growing community of guests.

Agency: JonWarobick

• Brand Identity

• Social Media Development

• Print Collateral

• Interior Design

• Tech and Construction Consultant

• Promotional Director

• Event Coordination

• Proposal and Implementation