background
In the summer of 2010, D.I.X. Milwaukee opened it’s doors as a quick concept rebrand based on a clever pun. A strong relationship within the surrounding community and the LGBTQ+ community at large anchored the heart of this business but needed a brand and mission to help develop into the successful establishment that pioneers inclusivity and a welcoming atmosphere.
mission
Developing a new logo, creative style on social media and exciting programming inspired by underground clubs in Chicago, helped put a meaning of fun behind the three letters of D.I.X. Engagement with LGBTQ+ creatives and entertainment keeps D.I.X. at the forefront of a growing community of guests.
Agency: JonWarobick
Brand Identity
Social Media Development
Print Collateral
Interior Design
Tech and Construction Consultant
Promotional Director
Event Coordination
Proposal and Implementation
“D.I.X. now stands for something so much more three letters”
Eric Hamilton | july 2019
Recurring Events and Creative
DIX pride Events are annual celebrations with fun and festive programming and shows.
WREX is a midwestern monthly variety show that is hosted by Chicago’s T Rex and brings talent from Chicago, Milwaukee and Madison together for a great show.
Coven is DIX’s longest running monthly show that highlights the more “alternative” side of Drag.
Marvel Comix is a monthly show that brings the cosplay element of drag to the forefront as rotating popular themes bring the crowds.
Whose Drag is it Anyways is the longstanding monthly comedy queen revue that lets you laugh out loud.
DIX RuViewings are the weekly RuPauls Drag Race Viewing parties that have gained popularity with local drag fans and even spawned new queens.
Flix at DIX was an ongoing cult Cinema series where a screened film would culminate in a themed drag show.
wanna see more?
Check em out
Miscelleaneous Poster Creative
