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When Adam Pawlak of Black Sheep fame decided to follow his passion for pasta, he was excited to invite me along. With the challenge of creating an exciting and attention grabbing identity to sell his handmade pasta, I was ready to jump right in. Little did we both know that the popularity of the product would grow the brand into a second location down the line.
mission
Starting in the Crossroads Collective, the original food hall stall was designed to create a branded experience that would cut through the noise of the neighboring businesses. Then the brand was expanded when second and third locations were able to grow the look into a full dining environment.
Agency: JonWarobick
Custom Photography
Custom Illustration
Campaign Development
Interior and exterior design
• Custom interior Art
• Package design
Brand Development

Initial Logo Concepts
Branding, collateral & Advertising
Photography
“Illustrations and Designs inspired by my tattoos and passion fr pasta made this all come together”
Adam | April 2020

Booth Interior Design
“Branding makes the difference when looking at the concept from 360 degrees”
wes | august 2021

Bay View Interior and Exterior Designs
“Expanding a brand from one location to off-shoots and beyond took forethought and partnership”
wes | august 2021

Egg & Flour Pizzeria Food Stall
“Fresh pasta takes the market experience to the next level”
john | july 2021

Renderings of the market location Interior Designs
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